Providing great customer service is an essential part of any successful business. In the print industry customers expect much more than just a great final product, they want to receive timely quotes, be kept update on progress and receive a great experience from start to finish.

For many print businesses juggling these demands alongside complex operations can become a drain, and this is where a Print MIS can step in. An MIS gives you the ability to give real-time updates on order progress and deliver a level of customer service that keeps clients coming back.

If your print business has ever struggled with complaints caused by poor communication, unexpected costs or delays, we can show you how a Print MIS like Optimus can help.

Why customer service matters in the print industry

Customer service has always been a crucial part of any business, and printing services brings it’s own unique challenges. Customer demands are often bespoke, deadline-driven, and quality print is paramount. Print customers rely on clear communication, reliability, and trust in their providers. A single mistake or delay can significantly impact your reputation.

Your customers will be bringing higher expectations than ever. They want a quick service, they want personalisation and they want outstanding results, and if they feel these expectations aren’t being met, it’s easier than ever to take their business elsewhere.

But great customer service doesn’t just help you retain client, it can drive growth. Happy customers are more likely to return and recommend your services.

By addressing common pain points like communication gaps, inefficiencies, and errors, you can position your business as a trusted and reliable partner for your customers.

How print MIS enhances customer service

By streamlining processes, providing real-time insights, and reducing errors, a Print MIS can help you efficiently meet customer expectations and deliver an experience that keeps them coming back.

Here’s some ways it can do this:

1. Improved Communication

With features like order tracking and automated updates, customers can stay informed about their orders without needing to chase your team. This reduces frustration and builds trust in your service.

2. Faster Turnaround Times

Meeting tight deadlines is a common challenge in the print industry. A Print MIS can automate workflows, optimise scheduling, and ensuring resources are allocated efficiently.

3. Accurate Quotes and Estimates

Nothing frustrates customers more than incorrect quotes or unexpected costs later in the project. A Print MIS takes the guesswork out of estimating by calculating quotes based on accurate data, such as material costs, labour, and production times.

4. Personalised Service

Customers appreciate a personal touch, and a Print MIS allows you to deliver it. By storing customer preferences, order history, and specific requirements, you can tailor your service to meet individual needs.

5. Efficient Issue Resolution

When things go wrong, speed and efficiency in resolving issues can make all the difference. With a Print MIS, all relevant data—such as job details, communication logs, and production timelines—is centralised, making it easier to identify problems and resolve them quickly.

And… great customer service impacts business growth

Why choose Optimus?

Finding the right solution for your business can feel like a daunting task. However, Optimus is purpose-built to streamline print operations and improve customer service.